BID Trade Mission 2026

From April 18 to April 26, Big Improvement Day (BID) and TOJOY are jointly organizing an international conference and business mission aimed at strengthening practical cooperation between European and Chinese enterprises. The initiative brings together business leaders, policymakers, investors, and innovation-driven companies to explore concrete opportunities for sustainable, long-term collaboration.

BID is the Netherlands’ leading platform for leadership, innovation, and societal improvement, connecting decision-makers from government, business, and knowledge institutions. Through its extensive network, BID facilitates dialogue and action around major economic and societal transitions.

TOJOY is China’s largest privately held entrepreneur platform, connecting more than 6 million entrepreneurs and millions of established regional enterprises. Using a data-driven, AI-supported collaboration model, TOJOY enables innovative companies to scale by matching them with capital, market access, infrastructure, and trusted local partners. The platform has been operating successfully for over a decade and is active in more than 40 major cities across China.

By combining BID’s experience in cross-sector leadership with TOJOY’s deep access to China’s entrepreneurial economy, the initiative aims to create measurable value for participating companies and institutions, while contributing to broader economic resilience and cooperation between Europe and China.

The conference and mission are designed as a structured public–private engagement, with a focus on:
•    SME internationalisation and market access
•    Innovation-driven growth and technology cooperation
•    Sustainable business models and regional development
•    Long-term NL–China economic cooperation

Who should attend?

This mission is ideal for leaders and organizations seeking:
•    Insight into China’s digital economy and structural economic shifts
•    Opportunities for responsible expansion into new markets
•    Exposure to innovation, emerging technologies, and digital transformation
•    Long-term, sustainable growth through trusted international partnerships

Participants typically include executives, scale-ups, SMEs, institutional partners, investors, and representatives from public and semi-public organizations.

Why join the mission?

•    Exclusive access to China’s largest entrepreneur platform
Tailor-made programs for the BID delegation within TOJOY’s ecosystem.
•    Direct exposure to leading innovators
Company visits and high-level conferences with industry leaders shaping China’s future economy.
•    Showcase Dutch businesses
Curated matchmaking, exhibitions, and presentation opportunities during TOJOY’s flagship conferences and side events.
•    Strategic partnership development
Identify partners, customers, suppliers, manufacturers, and digital ecosystems via TOJOY’s Boss Cloud and Global Shared Office (GSO).
•    High-level networking
Engagement with successful Chinese entrepreneurs and executives through business clubs and invitation-only events.
•    Executive education & insights
Thought-provoking lectures and exchanges with CKGSB, one of the world’s leading business schools.
•    Cultural & business immersion
An engaging and distinctive way to experience China’s rich history and cultural heritage in a relaxed and enjoyable setting.
A deeper understanding of Chinese business culture, etiquette, and customs through diverse and interactive forms of exchange.

The preliminary program can be viewed via this link.